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PARC Conducts Workshop on Establishing Marketing Linkages of Banana Value Added Products in Khairpur

Islamabad (February 06, 2017) …………… Pakistan Agricultural Research Council (PARC) organized one day workshop on establishing marketing linkages of banana value added products (Chips, Fig, Powder and Flour, etc.) in Khairpur with the objective to develop marketing linkages of village organizations with the entrepreneurs. Thirty five owners of super stores and retailers of the Sukkur and Khairpur regions attended the workshop and witnessed the entire process of manufacturing and packaging of value added products from banana.

The workshop was organized by Arid Zone Research Institute (AZRI) Technology Field Station with the collaboration of Food Science and Product Development Institute (FSPDI) and Social Sciences Research Institute (SSRI) of National Agricultural Research Centre (NARC) under SAARC development fund project titled “Post Harvest Management and Value Addition of Fruits in Production Catchments in SAARC Countries [Pakistan Component]” of Agricultural Engineering Division (AED) of PARC.

Dr. Nadeem Amjad, Member (Natural Resources Division) PARC while sharing views on the occasion said that the products having high nutritional value and carry potential to replace other products. The facility would uplift livelihood of low income farming community of the region.

Dr. Munir Ahmad, Chief Scientist / Director General AED and Project Director briefed about the facilities established at Therri, Kumb and Pir-jo-Goth - the catchment of Khairpur. He said that the objective of the facilities was to get maximum financial benefits for poor farming community of the catchment as it is highly perishable and the units were open for all banana growers.  He said that thirty (30) members of village organizations pledged with SDF project were trained as master trainer on preparation of value added products. He maintained that a society for banana growers and market entrepreneurs would be registered to uplift marketing of the products. Incharge AZRI Technology Field Station Khairpur also shared his views and said that PARC scientists are disseminating knowledge on drying and value addition of perishable fruits and vegetable to growers and in facilitating them at their door steps.

President Sindh Abadgar Foundation and progressive farmers of the region witnessed the interventions and appreciated the initiatives of PARC for poor farming community of the country.

(Sardar Ghulam Mustafa)
Director (PR&P) PARC
Mobile 0333-5155661
  Edited by: Muhammad Fiaz Joyia
Director (SI), NARC
Mobile 0301-5158970


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