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Audio Visual Communication was established 25 years ago under USAID funded Management of Agricultural Research & Training (MART) Project as a unique facility with the latest and state of the art computerized communication systems for graphic designing, broadcasting, outdoor media coverage of field activities and production of a variety of audio-visual aids to facilitate training and expeditious transfer of scientific information and agriculture technologies to the end-users. Subsequently Non Linear Editing (NLE) facility was added and Studio facilities were upgraded. The main objectives of the AVC are as follows: |
OBJECTIVES
To design and produce to project are promote PARC programmes, activities and various types of audio-visual materials and documentaries/programmes achievements.
To organize the telecast and broadcast of the audio and video programmes produced by AV Communications on different channels.
To undertake research in communication methodology and organize training programmes in Information Transfer and Agricultural Communications.
To provide day-to-day services to PARC/NARC scientists regarding the design, production and utilization of audio-visual communications material.
To develop coordination with provincial audio-visual centers and provide technical guidance in planning and production of audio and video material.
SIGNIFICANT CONTRIBUTION
AND ACHIEVEMENTS
In the early years and particularly during the development phase of the project
a tremendous job was done by the technical staff of the project. The significant
contribution of AVC includes inter alia the following:
Central Media Library
A Central Media Library, containing audio and video programmes produced by AVC
and acquired from other national and international agencies, and related
literature, has been established at AVC building. The objective is to make this
facility available to PARC scientists, PISA students, researchers, extension
workers, information transfer bureaus and other people interested to improve
their agricultural knowledge.
Video Documentaries/Programmes
230 video documentaries / programmes on different agricultural topics
have been produced. These documentaries programmes are being shown on PTV, ATV
and Sonhi Dahrti regularly. Most of these are in Urdu. Documentaries / programmes
produced by AV communications, NARC have been supplied to different
international, national and provincial organizations for their use.
PARC Radio Service
More than 3000 radio programmes containing interviews/discussions and short
messages of
agricultural scientists were produced by AVC and broadcast from different
stations of Radio Pakistan.
Training Programmes
Besides developing effective communication approaches, preparing scripts and
producing audio-visual materials, AVC has conducted the following training
programmes, for national and provincial agricultural communicators.
Fundamentals of Agricultural Photography.
Advanced Agricultural Photography./
Video Production and Editing Techniques
Advanced Video Production and Editing Techniques.
Planning, Writing and Producing Audio visual Programmes.
FACILITIES
Following facilities are available for researchers, students, media persons, planners, extension workers and farmers etc:
Studio for Audio Video recording
Facility for Non Linear Editing (NLE)
Facility for outdoor media coverage
Central Media Library
Training Facilities
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| Studio Discussion | Field Shooting | Non Linear Editing |
FUTURE THRUST
To establish a farmer centric Agricultural Communication System, to provide timely and effective assistance, reliable and useful agricultural information and research based advisory services for the farming community and other stakeholders across the country through an integrated service delivery model based on Web Technology, Television based mass media programs, Telephone based advisory, Mobile SMS based advisory and broadcast service and dedicated online Agriculture video channel etc.
Up gradation and renovation of existing Facilities
Acquirement of Skilled, Technical and Professional Staff
Establishment of Agriculture Language Laboratory
Promotion of Co-production in collaboration with ATV, PTV, Sohni Dharti and other Media groups
LIST OF VIDEO PROGRAMMES
|
S.No. |
Name of Programme |
|
01 |
Sugarcane |
|
02 |
Peach Cultivation |
|
03 |
Rice: Nursery Growing for Transplantation |
|
04 |
Off-Season Vegetables |
|
05 |
Canola Oil |
|
06 |
Wheat: Preparation of Land |
|
07 |
Wheat: Improved Varieties |
|
08 |
Cotton Virus Preventive Measures |
|
09 |
Cotton Virus (Research Aspects) |
|
10 |
Soybean: A Cash Crop |
|
11 |
Mott Grass |
|
12 |
Wheat - Harvesting and Storage |
|
13 |
Cotton Virus |
|
14 |
Cotton Leaf Curl Virus |
|
15 |
Effect of Drought on Agriculture |
|
16 |
Wheat Cultivation Precautions |
|
17 |
Balanced Use of Fertilizer |
|
18 |
Pruning of Fruit Trees |
|
19 |
Cotton Leaf Curl Virus |
|
20 |
Wheat: Production Measures |
|
21 |
Pulses Cultivation |
|
22 |
Plant Diseases and Prevention |
|
23 |
Pulses: Moon and Mash |
|
24 |
Cotton Protection |
|
25 |
Rice: New Challenges |
|
26 |
Cotton Boll Rot |
|
27 |
Wheat: New Trends |
|
28 |
Cotton Story |
|
29 |
Chickpea and Masoor Cultivation |
|
30 |
Tea Cultivation |
|
31 |
Self Sufficiency in Oilseeds |
|
32 |
Vegetable Cultivation |
|
33 |
Sunflower Cultivation |
|
34 |
Cotton Leaf Curl Virus and Control |
|
35 |
Grain Storage |
|
36 |
Protecting Cotton Crop |
|
37 |
Looking after Gardens |
|
38 |
Mushroom Cultivation |
|
39 |
Medicinal Plants |
|
40 |
Blight Disease and Control in Chickpea |
|
41 |
Wheat Production Strategy |
|
42 |
Self Sufficiency in Wheat: Some Major Steps |
|
43 |
Looking After Fruit Trees |
|
44 |
Summer Vegetables |
|
45 |
Tea Cultivation in Pakistan |
|
46 |
Crop Diseases and Control |
|
47 |
Onion Cultivation |
|
48 |
Sugarcane Perilya and its Control |
|
49 |
Seed Borne Viruses |
|
50 |
Urea Treated Fodder |
|
51 |
Buffalo's Management |
|
52 |
Buffalo: from Exerts Point of View |
|
53 |
Poultry Farming |
|
54 |
Fish Farming |
|
55 |
Soil Erosion |
|
56 |
Sprinkler Irrigation System |
|
57 |
Drip Irrigation System |
|
58 |
Migratory Beekeeping |
|
59 |
A o Forestry |
|
60 |
Plant Protection |
|
61 |
Tree Plantation |
|
62 |
Pollution and Agriculture |
|
63 |
Herbarium: Role in Pakistan |
|
64 |
Soil Salinity: Improvement of Soils and Better Use |
|
65 |
Irrigation System: Rodh Kohi |
|
66 |
Water Resources and Self Help |
|
67 |
Application of Geo Physics for Management of Soil Salinity of Soil Salinity |
|
68 |
Desalting Campaign 1999-2000: Steps and Benefits |
|
69 |
Water Conservation |
|
70 |
Water Shortage during Rabi 2000-2001 and its Management |
|
71 |
Drip and sprinkler irrigation systems Develop ed/introduced b PARC |
|
72 |
Scientists - Farmers Dialogue |
|
73 |
Calamity – 1994 |
|
74 |
Quality of Food Supplies in Urban Centers |
|
75 |
Cooperative Society: Nacka Kahut |
|
76 |
Zero Tillage Technology |
|
77 |
Rice Transplanter |
|
78 |
Burning of Pesticides |
|
79 |
Agricultural Sustainability |
|
80 |
Agricultural Sustainability - |
|
81 |
Bio-Pesticides |
|
82 |
Tissue Culture |
|
83 |
Role of Genetics in Agriculture |
|
84 |
Safe Use of Pesticides |
|
85 |
Biological Control of Pests |
|
86 |
Development of Transgenic Basmati |
|
87 |
TPS: A new Technology |
|
88 |
Welcome to NARC |
|
89 |
Research for Prosperity |
|
90 |
Welcome to NARC |
|
91 |
Role of Women in Agriculture |
|
92 |
Pesticides and Environment |
|
93 |
Director General, FAO Visits NARC |
|
94 |
Role of Agricultural Communication in Agricultural Research |
|
95 |
Hairy Caterpillar |
|
96 |
Two Faces of Pakistan (FAP Seminar) Part-1 |
|
97 |
Two Face of Pakistan (FA Seminar) Part-II |
|
98 |
Two Faces of Pakistan (FAP Seminar) Part-III |
|
99 |
World Food Day 1998 |
|
100 |
Visitors' Book: Rational Use of Potash in Pakistan |
|
101 |
Visitors' Book: An Interview with Dr. Norman E. Borlaug |
|
102 |
Welcome to NARC |
|
103 |
Welcome to NARC |
|
104 |
Wheat - Modern Production Technology |
|
105 |
Maize - Modern Production Technology |
|
106 |
Cotton - Modern Production Technology |
|
107 |
Rice - Modern Production Technology |
|
108 |
Mott Grass |
|
109 |
Tea Cultivation in Mansehra |
|
110 |
Buffalo's Management |
|
111 |
Brilar Farming |
|
112 |
Tomato Off-season Cultivation |
|
113 |
Onion Off-season Cultivation |
|
114 |
Bio as Plant Installation |
|
115 |
Sugarcane - Production I Technology |
|
116 |
Honey Bee Management |
|
117 |
Fish Farming |
|
118 |
Chick pea - Modern Production Technology |
|
119 |
Sudden Death of Mango |
|
120 |
Preparation of Wanda |
|
121 |
Basic Principle of Dairy Farming |
|
122 |
Farms Fattening |
|
123 |
Recommendation for Rice and Cotton Crops |
|
124 |
Goat Raising |
|
125 |
Lamb Raising |
|
126 |
Use of Urea in Fodder |
|
127 |
PARC Profile |
|
128 |
Rabi's Crops-I |
|
129 |
Rabi's Crops-II |
|
130 |
Profitable Agriculture Technologies |
|
131 |
Agri. Problems - Self Solution-I |
|
132 |
Agri. Problems - Self Solution-II |
|
133 |
Picking of Cotton and Storage |
|
134 |
Importance of Water in Agriculture |
|
135 |
Rice - Modern Production Technologies |
|
136 |
Goat Farming |
|
137 |
Lamb Raising |
|
138 |
Rice - Modern Production Technology |
|
139 |
Prosperity Formula (Fattening Farming ) |
|
140 |
Mott Grass |
|
141 |
Tea Cultivation |
|
142 |
Agricultural Son |
|
143 |
Cotton - Irrigation & Fertilizer |
|
144 |
Control of Worms in Cotton |
|
145 |
Use of Chemical in Cotton |
|
146 |
Raising of Fruit Plants |
|
147 |
Weeds Control in Crops |
|
148 |
Use of Olive |
|
149 |
Kalwanji Cultivation |
|
150 |
Ajwain |
|
151 |
Podena |
|
152 |
Lemon Grass |
|
153 |
Jinkobai Lobia |
|
154 |
Ount Kalara |
|
155 |
Soya |
|
156 |
Kasni |
|
157 |
Prime Rose |
|
158 |
Jerusalem Artichoke |
|
159 |
Rice Plantation in Dry Soil |
|
160 |
Loans Effectees (Bahawalpur) |
|
161 |
Gundam Ki Kongi |
|
162 |
Gundam |
|
163 |
Bio Zote Fertilizer |
|
164 |
Citrus Disease |
|
165 |
Soil Test |
|
166 |
Pavend kari |
|
167 |
Positive Farm Economics-I |
|
168 |
Positive Farm Economics-II |
|
169 |
No Pesticides Day |
|
170 |
Positive Farm Economics-III |
|
171 |
Modernizing Pakistan Agriculture |
|
172 |
Generating Employment in the Economically Exceeded Area |
|
173 |
Food Security And Bio-Diversity the Case of Pakistan |
|
174 |
Food Security in Pluralistic Pakistan Society |
|
175 |
Misallocations Impact on Agriculture |
|
176 |
Agricultural Capitalism a la Pakistan {How it Differs} |
|
177 |
Agriculture Price Policy for Farmers |
|
178 |
Discovering Farm Prices |
|
179 |
Consultancy Farm Economics |
|
180 |
Inflation |
|
181 |
Organic Food |
|
182 |
Nano Technology |
|
183 |
Introductory Program about Agriculture |
|
184 |
New Initiatives of NARC |
|
185 |
Rice |
|
186 |
Cotton |
|
187 |
Oilseeds |
|
188 |
High Density Orchards |
|
189 |
Affects of Rain and Flood in Pakistan |
|
190 |
After Effects of Flood |
|
191 |
Effect of Rain and Flood |
|
192 |
Rehabilitation of Flood Victims |
|
193 |
Use of Waste Water |
|
194 |
Watershed Management |
|
195 |
Hospital Waste Management |
|
196 |
Agriculture Research in NARC |
|
197 |
Valuable Weeds |
|
198 |
Use of Valuable Herbs |
|
199 |
Wheat |
|
200 |
Hybrid Seeds |
|
201 |
Agriculture Education & Agricultural Production |
|
202 |
Aroma Therapy |
|
203 |
Organic Agriculture |
|
204 |
Citrus Fruit |
DOCUMENTS / MATERIAL AVAILABLE
Co-Production with ATV ( 22 Episodes ) on different
topics.
Resource Person:
|
Muhammad Aslam Alwari |
Director, AVC |
|
E-mail: |
